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Klondike Big Inch Land Promotion
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Klondike Big Inch Land Promotion : ウィキペディア英語版
Klondike Big Inch Land Promotion
The Klondike Big Inch Land promotion was a marketing promotion run by the Quaker Oats Company in 1955 and created by Bruce Baker, a Chicago advertising executive.

Klondike_Big_Inch_Land_Promotion_Certificate.jpg|Klondike Big Inch Land Promotion Certificate

== Inception ==
Quaker Oats bought 19.11 acres of land in the Yukon Territory of Canada for the price of $1000 USD and printed up 21 million deeds for one square inch of land. On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds.
Starting on January 1955, 93 newspapers across the United States ran advertisements that read "Get a real deed to one square inch of land in the Yukon gold rush country" and, "You'll actually own one square inch of Yukon land". The promotion was tied to the ''Sergeant Preston of the Yukon'' radio show which Quaker Oats was sponsoring at the time.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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